Evaluation: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Believing our video follows the conventions of a music video coming from the Pop genre, because researching videos from the pop genre picking up the codes and conventions to see how they were formed. A range of different camera angles, different facial expressions, a clear narrative and also a whole host of different locations were common conventions of a Pop music video which has been hugely incorporated in our final video. In our final music video, we had learnt from our previous efforts and carefully followed the codes and conventions of real pop-music videos. Our location was vast- complimenting the narrative we aimed to aspire.

My magazine advert and CD also follows the conventions. I researched many adverts and CD's from the Pop genre to see what mine should look like before completing my draft work. This allowed me to be sure what format I needed below is my Poster compared with an exisiting product:

When researching my ancillary tasks I wanted to generally conform to the codes and conventions of existing media products. I looked at various examples including an advert for the new Bruno Mars album, where the artist stood out capturing passer byes attention. Also above you can see my poster next to Adeles. I have conformed with this poster with the simplistic image and bold text truly capturing attention, however I ahve subverted the black and white image and added a sepia image to relate with the mise-en-scene of our band.








Our final mise-en-scene for the video was conventional of the genre - the characters (above) looked like realistic and appropriate characters of the genre (similarities exists between our band and the real 'Olly Murs and female companion', shown below). Having to act as a couple proved to be a difficulty to begin with however after audience feedback this soon became a key part as it had to be realistic.