Research

To inspire our designing process we needed to research the genre of Pop music to understand the codes and conventions that we could convert or subvert in our own project.

Not wanting to simply research music videos that are similar in style and themes as our chosen song 'Thinking of Me' Olly Murs -  researching several elements of the genre and how the construction of mise en scene across media-platforms

Researching several different advertisement campaigns for different musicians. -Through this extensive research, I've found that each artists promotion is similar in it's execution and I've listed below the common elements that I've found in all of them explained through Olly Murs recent campaign.

• 'Singles' and their accompanying Music Videos

• Print Media: Magazine advertisements promoting the newest 'Single' and Album

As you can see from the image above the poster above is on a billboard, targeting passer byes.   From the list above a website is included, there was magazine articles included, a tour is available and much more.

• Touring: Including areas of advertisement in Print Media

• Website: Including social-networking links